Website Content Writing Tips
When writing for the web, use
- shorter sentences, words and paragraphs
- one idea per paragraph
- concise text - half the word count (or less) than writing for print
- the inverted pyramid style, putting the most important point or the conclusion first.
- simple words
- objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
- bulleted lists
- highlighted text (bold or color, also hyperlinked text) for scannability
- meaningful headlines and subheads, avoiding cute or clever lines
